Field Marketing Coordinator Job at Dragon Recruiting
Store Support – drives store level brand awareness and models best marketing behaviors within the store’s four walls. Using available resources and templates developed by MOD HQ, develops and implements local marketing initiatives to support locations or markets. Travels to stores to visit with operations team for face-to-face reviews of store and marketing performance. Reports activities on a weekly re-cap to Regional Director, Regional Training Manager and Local Marketing Manager.
Operational Support – partners with operations to support individual stores within market. Works together with operations to analyze sales, identifying underperforming stores, review trends and share best practices. Travels to locations as needed by operations to help improve performance. Helps develop the marketing skills for employees in all stores within market.
Marketing Support – supports implementation of national, regional and store-specific marketing campaigns. Attends all calls and meetings to provide updates and insights. Leads new store openings within market. Manages all fundraisers, donations and sponsorship approvals within market.
Execute effective local marketing plans that support key marketing initiatives in the market.
Plan, manage, execute and measure events and promotions.
Serve as the local brand steward and ensure all marketing activities are aligned with brand standards.
Audit marketing execution in-store to ensure maximum impact of marketing materials and messaging
Build community goodwill, develop and manage relationships with influential organizations and charity partners in the market.
Partner with General Managers/District Managers/Regional Directors to determine marketing goals and priorities by store
Provide local market insight, competitor information and opportunities on weekly manager calls
Execute new store opening program
Attractive Salary Package
Personal Characteristics • Ability to work in a fast-paced, changing environment • High attention to detail • Ability to travel and occasionally work long hours • Enjoy problem-solving, strategizing and communicating with all levels of people • Ability to make high-impact decisions autonomously • Passion for MOD highly desired
Experience and Skills
• Bachelor’s degree in marketing, communications, events or related field preferred
• 2+ years of working experience in a marketing, communications or other related role preferred
• Excellent interpersonal, verbal and written communications skills
• Retail or restaurant experience
• Strong organizational, prioritization and time management skills
• Ability to travel, including overnight travel, up to 50%
• Proficient in Microsoft Suite; Smartsheet
• Must have reliable transportation
Company: Dragon Recruiting
Company Location: Kuwait
About Dragon Recruiting
Dragon Recruiting is a leading international staffing and recruitment company, head-quartered in London, with further offices all over the globe. Our clients range from numerous well known UK and international businesses. We also represent a wide range of less well known clients - helping them to find staff for their businesses around the world.